Sauces & Spices: Consumption Trend
Sauces & Spices: Consumption Is Rising in the Baltics & Poland - Here’s Where the Growth Is
At Oak’a BBQ, we’ve been looking closely at the sauces & spices category in our core markets Latvia, Lithuania, Estonia, and Poland. Using market data projections through 2030, one thing is clear: consumption is growing, and opportunities are expanding.
What the data shows
- Demand is expanding: Market volume continues to grow through 2030 across all four countries – this isn’t just about price inflation, it’s about real consumer appetite for sauces and spices.
- Poland is the heavyweight: By far the largest market, Poland contributes the biggest absolute growth in both revenue and consumption.
- The Baltics punch above their weight: On smaller bases, Latvia, Lithuania, and Estonia show stronger relative growth rates, making them especially attractive for premium and innovative products.
- Prices are trending up: With steady increases in price-per-unit, consumers are willing to pay more for quality, clean-label, and distinctive flavour experiences.
What this means for B2B
For distributors, retailers, and F&B operators, the message is simple:
- Poland → Focus on mainstream expansion, category breadth, and consistent supply.
- Baltics → Ideal space for premium BBQ sauces, glazes, and spice mixes with strong storytelling and innovation.
- Across all markets → Premiumization is here, and consumers are rewarding quality.
How Oak’a BBQ fits in
- Premium product range: BBQ sauces, glazes, and spice mixes designed for both retail shelves and foodservice.
- Trusted supply: Consistent quality, reliable delivery, and scalable production.
- Brand story: Born in Latvia, inspired by global BBQ culture – connecting flavour with community.